The major thing to keep in mind when choosing your down and monthly payment options is that ~90% of people going through the bot will select the lowest option presented to them.

Also keep in mind that while you won't be held exactly to the numbers you presented the prospect in the chatbot, it is a good idea to put real numbers you typically see in your practice. This helps give the prospect an accurate idea of treatment costs (why they clicked on the ad) AND allows you to weed out prospects who can't afford your lowest down/monthly payment options.

"But it varies! And depends so much on insurance and case complexity!" are concerns we regularly hear from doctors.

Our answer is: these are simply there to give prospects an idea of the lowest possible down and monthly payments, as well as possible higher ones if they are interested. The chatbot exists to encourage people to schedule a consultation and give an idea of how affordable treatment can be, exact details on financing are meant to be covered in the consultation.

In other words: don't overthink it! Choose three (3) options for both, and then move on. These can be edited at any time.

Below, you will find our most common down and monthly payment options:

Most Common Down Payment Options:

250/500/750

500/750/1000

Most Common Monthly Payment Options:

129/149/169

149/169/189