Unlike typical leads, the people who find you through paid social media ads don't yet know, like, or trust you. For this reason, they need an extra reason to choose you as their orthodontist.

This extra reason comes in the form of a bonus, or introductory offer.

Examples include:

• $500, $750, or $1000 off treatment

• Free Apple Airpods with Treatment

• Free Apple Watch with Treatment

• Free Nintendo Switch with Treatment

• Discounts or coupons to other local businesses or attractions

• Gift Cards

Most of our doctors choose either an amount off, or Free Apple Airpods with treatment and see great success.

Here are some of the common myths around bonuses, debunked:

Myth 1: If I offer a bonus/discount, I'll be seen as the "cheap" orthodontist.

Many orthodontists express that they would like to be known as the Rolex or Louis Vuitton-esque office in their market. This is a worthy goal, but comes at a cost: time, and lots of expensive PR.

It takes decades and millions of dollars for luxury brands to build up their name to the point where they can add a 2-10x markup on their products purely because of their logo.

If you'd like to be profitable on your social media marketing campaigns immediately and consistently...you need to give your future patients a reason to buy from your practice, right now.

Far from making your practice seem "cheap", this makes getting a consultation or second opinion with your practice a no-brainer. Once the prospect is inside your doors, you'll be able to show them the value you provide, and what your practice and team stand for - when they close, you'll be glad you gave them an extra reason to come in.

Myth 2: I can't afford to offer my services for less.

Most large companies go into the red for months (or years) at a time before they make a single penny in profit. Why do they do this? Because they know the key to success in the long term is VOLUME of customers.

How does this apply to your orthodontic practice?

It's simple: each patient you start through social media has the ability to bring you 1, 2, 3 (or more) new patients in referrals. If you offered the introductory rate to the first customer, and they bring you 2 of their family members, you've spread the cost of acquiring that customer (and the discounted rate) across three patients instead of just one - and best of all, you didn't have to spend a penny more on ads to acquire the second and third customers.

The longer you follow this plan, the more profitable you become. Why? Because the VOLUME of your customer (and therefore referral) base grows.

In most areas of business, a break even cost to acquire a customer is unheard of! As an orthodontist armed with the Adzenyth social media system, you have the benefit of being extremely profitable on your first customer (even with discounts), AND making extra profit on the back end with referrals.

Pro Tip: If you're still nervous about profit per customer, consider raising your prices by the amount of your introductory offer (or just a few hundred dollars), this way you still give prospects a reason to consider your office, but maintain a higher profit per customer.