However, when launching Lead Gen, you should also be aware of some trade-offs. Limiting the number of qualifying questions and encouraging a higher volume of leads typically equates to a higher potential for no shows and lower commitment. You open the floodgates for a larger number of leads, but most of the leads won’t be as qualified as they are in the Cost Calculator campaign.

All In all, we have experienced Lead Generation to be a highly beneficial tool!

Our latest approach has been to launch multiple campaign types from the beginning of your services with us, gather data in the following weeks, and then financially bolster the most successful campaign going forward. Lead Gen ads may or may not be the best fit for you, but they are a fantastic solution to consider and can be implemented at any time.

Reasons we may recommend running a Lead Generation campaign:

• Your Cost Calculator ads struggle to produce a healthy amount of leads

• Your cost-per-lead has become too expensive with the Cost Calculator campaign

• The Cost Calculator is proving to be the wrong campaign for your market

• You have been running Cost Calculator or Messenger ads for an extensive period of time, and while successful at first, they are now struggling to perform

There is no “one size fits all” ad campaign. Demographics, psychographics, your reputation in your local market, and ad costs are all factors that affect your practice’s individual results. Getting the best results possible for your practice will come after systematic testing of multiple types of campaigns, offers, qualifying sequences, and booking procedures.

We welcome insight from our clients and their teams about what they notice people in their area care about, respond to, or what other local offices may be doing for advertising. Any one piece of insight you share with us may be the key we need to unlock sustained and even explosive growth in your particular market.

Reach out to info@adzenyth.com if you’d like to give Lead Generation a try today!