How Do I Take Effective Photos?
How Do I Take Effective Photos?
Before you read anything else in this article, you need to understand one thing: Facebook ads are driven by incentive. This means your ads must pull the attention of your audience away from their personal scrolling time. You need to show them a more interesting alternative than cat videos and memes.
“Well, how do I do that?”
When you capture and send photos to be used in your Facebook advertising, there are certain criteria we recommend that will get your ads off to a promising start! We’ve listed them below. They are super simple, but can make or break your Facebook ad performance.
Delegate the task of taking and sending photos to one person in your office. Trust us. There is most likely someone in your office you can already picture being most suited for social media photography. Give them this responsibility. 1) It will be one important weight off your shoulders, and 2) the right person will be energized by the challenge.
Send content without PPE. We understand this can be a challenge depending on the law in your region. First be sure to ask if a patient is comfortable taking a mask-free photo either by themselves, in front of a background, or beside the doctor. In case indoor mask regulations apply, consider capturing mask-free photos outdoors. Have doctors and staff pose with patients in front of the practice signage for a visually appealing alternative.
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Try this:
Capture smiling faces, not backs of heads. As you get more accustomed to taking regular photos in the office, it may feel easier to stay in the background. But we encourage you to make capturing photos and social content a FUN and celebratory process with your patients. You can do this by creating a designated space for photos, including a backdrop or props. Be sure to let staff know when you’re having a photo day, and take an extra few seconds before snapping a photo to say, “Hey guys! Would you mind pausing for just one second to smile for Facebook?” You’ll find that many patients love doing this, and are happy to flash their new smiles!
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Keep your content bright. While framing up your photos, keep an eye out for shadowy faces. If you notice darker portions in your photo, try to reposition your subjects for the best lighting. A good place to start would be facing a large window for natural outdoor light. If you’re creating a designated photo area, look into possibly purchasing a ring light on Amazon.
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Find an interesting theme or background. Do you have any bright accent walls in your practice? Do you have a long bright hallway you could use for a blurred background? Does your office include entertainment options in the lobby, or a colorful fish tank? Are you wanting to show off your new wall decal of your office branding? When you are creating Facebook ad content, remember that you are pulling Facebook users away from their personal scrolling time. Make your content count!
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Take photos with colors other than blue. You may think this is odd, but including too much blue in your Facebook ad content will cause it to blend in with Facebook’s branding. You won’t stand out as much, and users will be more likely to scroll you by.
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Aim for photos that feel candid, friendly, and personable. For many people, your Facebook ads will be your first impression. Your introductory greeting card to the world. It’s important to be seen as the great practice you are! Showcase your office culture and hospitality through friendly smiles and candid kindness.
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Set reminders. Orthodontic offices are busy places - we get it! For your delegated photo pro, it will be helpful to set weekly reminders to take 3-5 photos and email them to our team.
With each of these tools in hand, you’ll be set up for a strong Facebook ad performance!
Photos required per our Adzenyth agreement.The specific types of photos we require are listed with examples below:
Front Desk Photo - What will a patient see the moment they walk into your practice?
Staff Photo - Show us the "office family"!
Equipment Photo - Time to show off your fancy gadgets!
Consultation Experience Photo - What is this “free consultation” all about?
Front Door Welcome Photo - Make it easy to find your office, and let your new patients know they’re welcome.
Treatment Photos - What can patients expect by starting treatment with you?
Doctor with Patient Photo (x3) - Let your patients’ faces say it all!
When we first set up your Facebook ads, we require 10-15 photos from which to select your Facebook ad content. It is typical that your Facebook ad content will need to be replaced every so often. To keep your “Adzenyth photo file” full, you’ll need to embrace taking photos as part of your office culture.
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